build a site

CLAYMATION

Company Intro

Lafarge Egypt, a member of LafargeHolcim, is a key player in the construction materials industry. With its plant located in Sokhna, the company provides products and solutions that are essential in creating the structures that shape our landscape
today.
Powered by more than 2,000 employees, and through its established business in cement, aggregates, concrete and bags manufacturing, Lafarge Egypt is committed to providing sustainable building materials to meet the needs of its customers, whether it be individual home builders, large construction companies, architects or local artisans.

Campaign Intro / Project Blueprint


Lafarge Egypt commissioned Divine Touch Productions to produce a series of instructional videos based on real-life accidents
(fatality). It was made to raise health and safety awareness of workers for construction sites.
These videos are supposed to be used to educate all field employees about the practices of being safety conscious in a fun and entertaining multi-media channel delivery using Claymation.

PROJECT
Series of 6 educational corporate videos


Goal of the Project


The workplace can be a dangerous place, and workers are injured and even killed on the job. Lafarge priotises the health and safety of its staffs especially those on the field. These videos are supposed to educate, enlighten and ultimately help to minimize the dangerous workplace conditions.
The goal of the project is to make sure that workers have the most safe and healthy work conditions possible.

LOGLINE
A superhero saves workers when things go wrong at the construction site

Success of the Campaign


After the launch of the videos which was widely shared on social media so staffs could easily watch them, workplace fatalities
have been cut by almost 70%. At the same time, occupational injury and illness rates have dropped 40 percent. As impressive
as these statistics may be, they do not fully convey the magnitude of the series video successes. Each percentage point in
reduced fatalities and injuries and illnesses means fewer men and women injured or disabled on the job and fewer families
left to grieve over the loss of a loved one. It means more workers returned home whole and healthy every day. There can be
no better measure of success. At the same time, we have come to recognize that safety and health pays. A reduction in lost
workdays and workers' compensation costs translates into big savings for Lafarge. It is also worthy of note to recognize that
the company also benefit from improved employee morale and productivity -- an important but often unanticipated reward
that frequently comes from providing employees a safe and healthful workplace. By working together, Divine Touch
Productions, Lafarge and its employees are helping make big improvements in workplace safety and health.

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